The Myth of the Automated Home Business

Many people seem to have a peculiar idea about the Internet, namely, that it is some sort of magical place where money can be had for the taking. Furthermore, there are people who seem to believe that a computer connected to the Internet acts like some sort of an ATM machine, i.e., the money is available whenever you want it.

Nothing could be further from the truth. The Internet is a medium for business, nothing more and nothing less. It is one of the most advanced mediums, and probably the one with the greatest potential for growth, but it is simply a medium nonetheless. The Internet can be likened to a global market; anyone with access can offer his or her goods to anyone else with access. That being said, to make money on the Internet, you have to offer something of value. That is the way it works in the real world; it is also the way it works in the virtual one.

Sadly, too many people do not understand that there is no such thing as “some for nothing.” We know as a fact that we have to pay our way through life. The saying “whatsoever you sow, so shall you reap” applies to just about everything; it is universal law. The results you get are in direct proportion to how much work you have done and how intelligently you went about it. So why do people think that an online business is any different?

The proliferation of so-called automated home businesses is a case in point. If you have been surfing the web for even just a short period of time, chances are high that you have come across ads that promise to help you earn “$10,000 dollars month working just fifteen minutes a day!” Such ads are intriguing; they are also dangerous. They appeal to a part of our psyche that wants to get something substantial for no substantial work. These ads usually promote a product, service, or program that supposedly will let you earn a large amount of money for simply turning on your computer and making a few minor adjustments. In other words, they are promoting an automated home business – a business that will continue to generate money while you eat, while you sleep, while you take a vacation.

While it is true that online businesses can earn you money even when you are not directly working on them, it does not mean that they are magic moneymakers either. The automation of a business only works to a certain extent. If you are an online business owner, you know very well that it took a lot of time, money, and effort to get your business to where it is today. It did not happen overnight, and unless you have implemented a radically ingenious idea, you are probably not raking in all the cash that you want. The Internet is a competitive environment and it does not take kindly to those who can offer nothing.

So if you are thinking of getting an “automated” home business, perish the thought. The truth is that while you can get your business to a point where it can function without you, it will still need tons of hard work to get to that level. If you are not prepared to invest a substantial portion of your resources to the task, perhaps you should think twice about starting a home-based business.
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